EL&N, Atelier La Vie, Saudi Arabia
EL&N Café, renowned for its vibrant and photogenic interiors, tasked the Quadrant design team with creating a unique concept for each location.
The goal was to ensure that customers experienced something different at every EL&N café worldwide, fostering a fun atmosphere that encourages social media sharing. For the new development in Jeddah, fondly named Atelier La Vie, the inspiration was drawn from the French Riviera, positioned within a warm, captivating environment in the city.
EL&N’s Inspiration
The French Riviera served as the primary muse for Atelier La Vie. Inspired by coastal colours, geometric shapes, iconic bespoke patterns, and bold architectural arches, they crafted a two-story oasis where every seat is the best seat in the house. This approach ensured that each visitor had a unique and visually striking backdrop for their photos, aligning perfectly with EL&N’s vision of creating ‘Instagrammable moments.’
A mixed palette of bright and bold materials was used to bring the French Riviera theme to life. It incorporated a variety of textures and tones by mixing fabrics, solid surfaces, florals, metal chains, and bespoke terrazzo finishes throughout the space.
Working between the UK and Saudi Arabia, the project was remotely managed using video conferencing and maintaining excellent communication.
Remote Project Collaboration
One of the most challenging aspects was coordinating the bespoke ceiling metal curtains by Kriskadecor with existing mechanical and electrical services and structural details. Despite the logistical challenges of sourcing the chains from Europe, effective communication and collaboration with the teams from Quadrant Design, Focal Building Solutions, Kriskadecor, and our team ensured the successful installation of a beautiful feature ceiling. The versatile chains were a mix of vibrant pinks, offering the space unparalleled design functionality.
The Atelier La Vie in Jeddah stands as a testament to our ability to blend high-spec design with local inspiration, crafting a space that feels authentically European while meeting the needs of the modern, social media-savvy customer. The use of vibrant colours, bespoke materials, and innovative design elements has transformed this location into a true Instagrammable hotspot, setting a new standard for flexible and visually stunning workspaces.
