Authentic Brands Group

Authentic Brands Group (ABG), a global leader in brand development, marketing, and entertainment, has unveiled a state-of-the-art 24,000 sq ft workspace located near Marble Arch in London.

This new office is designed not just as a place for work, but as an experience that merges client engagement with employee well-being. The workspace spans two buildings and offers an elegant blend of private offices, open-plan community hubs, and a contemporary showroom that underscores ABG’s commitment to luxury, innovation, and creative excellence.

A mesh ceiling system, a white room divider with a range of beige seating arrangements

The Design Process

ABG’s London workspace sets a new benchmark for luxury placemaking, creating an environment where employees are inspired to thrive. The design is centred around a neutral palette that exudes sophistication and modern elegance. The space combines light timber flooring, marble surfaces, and plush carpeting to create an atmosphere that is warm yet refined.

The design takes cues from the welcoming ambiance of Soho House while integrating the clean, minimalist aesthetics of Scandinavian design.

A transparent ceiling system of a retail space with two sofas. a large green plant and glass doors of a showroom

Collaborating with Profixed Interiors

A standout feature of the workspace is the contemporary showroom. This bespoke space is designed to serve as a hub for ABG’s luxury and innovative endeavours, providing a dynamic environment where ideas can be transformed into tangible experiences. The showroom’s design and functionality are integral to ABG’s brand ethos, offering a space where creativity can flourish and where clients can experience the full spectrum of what ABG has to offer.

Understanding the importance of employee well-being, ABG has incorporated open-plan community hubs into the workspace design. These areas are designed to foster collaboration and communication among employees, offering spaces where they can relax, interact, and exchange ideas. The private offices, with their stunning views of Hyde Park, provide a serene and inspiring environment for focused work.

We worked closely with Profixed Interiors for the supply and installation of our AC100 ceiling system, featuring Zircon RB10 expanded mesh in a bronze finish. This choice of material not only adds to the aesthetic appeal of the space but also ensures a high-quality, durable finish. The lay-in mesh tiles, designed to fit seamlessly into a suspended ceiling grid system, were coated to match the bronze finish, ensuring a cohesive and polished look throughout the workspace.

ABG’s new London workspace is more than just an office; it is a testament to the company’s dedication to luxury, innovation, and employee well-being. The space is designed to inspire creativity, support collaboration, and provide a sophisticated environment that reflects the high standards of ABG’s brand. By merging client experience with employee well-being, ABG has set a new standard for luxury workspaces, creating a place where both employees and clients can thrive.